Astreem Entering India - Astreem brings franchise opportunities into India
Released on: May 30, 2008, 12:29 am
Press Release Author: Astreem Corporation
Industry: Advertising
Press Release Summary: Singapore, 26 May 2008 - The booming economy and 'organised retail culture', and the rising number of shopping mall developments have established India as a country with high potential and increasing opportunities in business expansion. Astreem is reaching into India to give support to an extended market of opportunities.
Press Release Body: Singapore, 26 May 2008 - The booming economy and 'organised retail culture', and the rising number of shopping mall developments have established India as a country with high potential and increasing opportunities in business expansion. Astreem is reaching into India to give support to an extended market of opportunities.
Astreem's new partner
"My training with Astreem was an enriching experience where I have gained extensive knowledge on the business of franchising. I am now well-equipped with the background of Astreem's clients and their concepts and am overall impressed with Astreem's performance in their franchising business" said Rajan Nahal, Chief Executive Officer of PMS Associates in New Delhi, India. As an experienced marketing professional, Rajan is Astreem's representative in India who helps business owners there to grow their businesses through franchising, as well as helping aspiring entrepreneurs.
Why Astreem?
Rajan was in Singapore recently to undergo intensive training at Astreem where he has been provided with important information and details essential to assist him as Astreem's partner in India. He has chosen to partner Astreem as he was impressed by Astreem's background and records in franchise consultancy. His passion in the business of franchising, which is the growing trend in India, is aligned with Hsien Naidu's mission, who is the Chief Executive Officer and founder of Astreem. "Our mission is to empower business owners to maximise the full potential of their business by bringing them the power to duplicate their key success business processes to ensure continuous growth and development", says Hsien.
"Hsien's strengths and capabilities in achieving the best for her clients are one of the reasons that I have chosen Astreem as a partner," adds Rajan. "The growing portfolio of clients reflects the outstanding competence of the organisation in the franchise consulting industry."
According to Rajan, every shopping mall in India holds up to 5 restaurants and food courts, and many leading international brands have ventured into retail chains. Retail chains or 'organised retail' are expanding in India at a furious pace, hence the rising opportunities for franchise businesses in the retail and F&B industry. It is easier and quicker for businesses to penetrate into the market with a recognised and existing brand as new brands require time and costs to enhance their brands' awareness to the public.
For more information, please visit http://www.astreem.com.
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